{"id":9486,"date":"2023-01-20T15:10:08","date_gmt":"2023-01-20T14:10:08","guid":{"rendered":"https:\/\/webdev.topymedia.com\/refontetopymedia\/?p=9486"},"modified":"2023-01-20T15:35:37","modified_gmt":"2023-01-20T14:35:37","slug":"quelles-sont-les-plus-importantes-competences-du-community-manager","status":"publish","type":"post","link":"https:\/\/webdev.topymedia.com\/refontetopymedia\/quelles-sont-les-plus-importantes-competences-du-community-manager\/","title":{"rendered":"Quelles sont les comp\u00e9tences d&#8217;un community manager ?"},"content":{"rendered":"\n<p>Le r\u00f4le du community manager est de g\u00e9rer des <a href=\"https:\/\/webdev.topymedia.com\/refontetopymedia\/services-communication\/web-et-marketing-digital\/gestion-reseaux-sociaux\/\">r\u00e9seaux sociaux<\/a> et requiert par cons\u00e9quent des comp\u00e9tences sp\u00e9cifiques. L\u2019utilisation des r\u00e9seaux sociaux peut sembler simple et intuitive, mais lorsqu\u2019il s\u2019agit de communiquer sur une entreprise, il n\u2019y a plus le droit au moindre faux pas.<\/p>\n\n\n\n<p>Le <strong>community manager occupe donc un r\u00f4le cl\u00e9 o\u00f9 il est en interaction avec le public au nom de l\u2019entreprise<\/strong>. Mais \u00e0 la diff\u00e9rence d\u2019un commercial, les interventions du community manager sont majoritairement publiques. Ce m\u00e9tier est ainsi une profession \u00e0 part enti\u00e8re qui n\u00e9cessite des <strong>comp\u00e9tences pr\u00e9cises, \u00e0 la fois en termes de savoir-faire techniques, r\u00e9dactionnels, relationnels<\/strong> mais aussi des savoir-\u00eatre tels que l\u2019<strong>organisation, le sang froid, l\u2019esprit de synth\u00e8se, la r\u00e9activit\u00e9.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Quelles comp\u00e9tences techniques le community manager doit-il ma\u00eetriser ?<\/strong><\/h2>\n\n\n\n<p>Par d\u00e9finition, le community manager doit g\u00e9rer une communaut\u00e9 sur les r\u00e9seaux sociaux. Pour pouvoir interagir correctement et rapidement, il doit imp\u00e9rativement <strong>conna\u00eetre l\u2019interface dans sa configuration professionnelle<\/strong>. De plus, il est n\u00e9cessaire que le community manager ait une vision claire de l\u2019interface \u00e0 usage personnelle comme des outils destin\u00e9s aux professionnels.<\/p>\n\n\n\n<p>Il doit aussi pouvoir r\u00e9aliser un reporting r\u00e9gulier et<strong> interpr\u00e9ter les chiffres cl\u00e9s ou KPI<\/strong> des diff\u00e9rents r\u00e9seaux afin d\u2019en mesurer la port\u00e9e et l\u2019efficacit\u00e9. Id\u00e9alement, le community manager professionnel doit \u00e9galement conserver un usage personnel courant des plateformes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Quelles comp\u00e9tences graphiques sont n\u00e9cessaires au community manager ?<\/strong><\/h2>\n\n\n\n<p>Oui, les r\u00e9seaux sociaux ont besoin de supports graphiques: photos, vid\u00e9os, gif anim\u00e9s, graphiques, infographies,\u2026 <strong>C\u2019est ind\u00e9niable. Et la vid\u00e9o est en forte croissance.<\/strong> Cela attire le regard des utilisateurs et capte leur attention. Cependant, dans le cadre d\u2019une <a href=\"https:\/\/webdev.topymedia.com\/refontetopymedia\/services-communication\/strategie-de-communication\/\">strat\u00e9gie de communication<\/a> globale, le community manager n\u2019a pas forc\u00e9ment besoin de poss\u00e9der cette comp\u00e9tence. En effet, ce savoir-faire peut \u00eatre d\u00e9l\u00e9gu\u00e9 \u00e0 une tierce personne, un graphiste professionnel, qui g\u00e8re la production et la cr\u00e9ation des m\u00e9dias pour les diff\u00e9rents supports. Charge \u00e0 cette personne de bien <strong>respecter les formats des r\u00e9seaux sociaux<\/strong> pour <strong>optimiser les contenus.<\/strong><\/p>\n\n\n\n<p>Par ailleurs, il est indispensable que le community manager puisse r\u00e9aliser un cahier des charges des besoins en productions graphiques pour ses plateformes s\u2019il n\u2019en est pas lui-m\u00eame l\u2019auteur. Que ce soit pour g\u00e9n\u00e9rer un feed instagram harmonieux, cr\u00e9er la surprise ou simplement respecter la ligne \u00e9ditoriale des r\u00e9seaux de l\u2019entreprises, ses commandes doivent \u00eatre parfaitement claires.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Quel niveau de comp\u00e9tence r\u00e9dactionnel doit avoir un community manager ?<\/strong><\/h2>\n\n\n\n<p>Ne tournons pas autour du pot, <strong>savoir r\u00e9diger correctement constitue une comp\u00e9tence indispensable \u00e0 tout community manager.<\/strong><\/p>\n\n\n\n<p>Tous les r\u00e9seaux sociaux utilisent du texte, m\u00eame ceux qui sont ax\u00e9s sur la vid\u00e9o comme <a href=\"https:\/\/www.tiktok.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a> ou <a href=\"https:\/\/www.youtube.com\/?hl=FR\" target=\"_blank\" rel=\"noreferrer noopener\">Youtube<\/a>. Sur <a href=\"https:\/\/twitter.com\/?lang=fr\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a> ou <a href=\"https:\/\/fr-fr.facebook.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a> ou encore <a href=\"https:\/\/www.reddit.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Reddit<\/a>, c\u2019est clairement incontournable.<\/p>\n\n\n\n<p>Les publications du community manager doivent <strong>refl\u00e9ter l\u2019image de marque de l\u2019entreprise<\/strong>. Aussi est-il impensable que les tweets ou publications Facebook ou <a href=\"https:\/\/fr.linkedin.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a> puissent comporter des fautes d\u2019orthographe \u00e0 chaque ligne.<\/p>\n\n\n\n<p>De fait, si le public des r\u00e9seaux sociaux n\u2019est pas compos\u00e9 uniquement d\u2019obs\u00e9d\u00e9s de la grammaire et de la syntaxe, l\u2019expression doit rester claire et professionnelle. En outre, le community manager doit \u00eatre en mesure de s\u2019adapter \u00e0 son public et de r\u00e9diger de mani\u00e8re appropri\u00e9e. Il doit \u00e9galement savoir faire preuve de cr\u00e9ativit\u00e9 pour que le contenu ne soit pas monotone. Enfin, la r\u00e9activit\u00e9 et l&#8217;organisation sont deux comp\u00e9tences primordiales d&#8217;un community manager !<\/p>\n\n\n\n<p>Pour vous accompagner dans toutes les \u00e9tapes de votre community management, <a href=\"https:\/\/webdev.topymedia.com\/refontetopymedia\">TOPYMEDIA<\/a> met \u00e0 votre disposition ses comp\u00e9tences \u00e9prouv\u00e9es dans la gestion des r\u00e9seaux sociaux.<\/p>\n\n\n\n<p>Nous vous aidons \u00e0 \u00e9tablir votre strat\u00e9gie, d\u00e9terminer puis atteindre vos objectifs sur vos r\u00e9seaux sociaux professionnels gr\u00e2ce \u00e0 notre \u00e9quipe de community managers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le r\u00f4le du community manager est de g\u00e9rer des r\u00e9seaux sociaux et requiert par cons\u00e9quent des comp\u00e9tences sp\u00e9cifiques. L\u2019utilisation des r\u00e9seaux sociaux peut sembler simple et intuitive, mais lorsqu\u2019il s\u2019agit de communiquer sur une entreprise, il n\u2019y a plus le droit au moindre faux pas. Le community manager occupe donc un r\u00f4le cl\u00e9 o\u00f9 il [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9490,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[39,83,82],"class_list":["post-9486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils-communication","tag-agence-de-communication-digitale","tag-communiquer-sur-les-reseaux-sociaux","tag-metier-community-manager"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quelles sont les comp\u00e9tences d&#039;un community manager ? &#8226; Topymedia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webdev.topymedia.com\/refontetopymedia\/quelles-sont-les-plus-importantes-competences-du-community-manager\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quelles sont les comp\u00e9tences d&#039;un community manager ? &#8226; Topymedia\" \/>\n<meta property=\"og:description\" content=\"Le r\u00f4le du community manager est de g\u00e9rer des r\u00e9seaux sociaux et requiert par cons\u00e9quent des comp\u00e9tences sp\u00e9cifiques. L\u2019utilisation des r\u00e9seaux sociaux peut sembler simple et intuitive, mais lorsqu\u2019il s\u2019agit de communiquer sur une entreprise, il n\u2019y a plus le droit au moindre faux pas. 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