{"id":8988,"date":"2022-07-05T13:39:37","date_gmt":"2022-07-05T11:39:37","guid":{"rendered":"https:\/\/webdev.topymedia.com\/refontetopymedia\/?p=8988"},"modified":"2022-07-05T13:40:28","modified_gmt":"2022-07-05T11:40:28","slug":"tout-savoir-sur-le-compte-professionnel-instagram","status":"publish","type":"post","link":"https:\/\/webdev.topymedia.com\/refontetopymedia\/tout-savoir-sur-le-compte-professionnel-instagram\/","title":{"rendered":"Tout savoir sur le compte professionnel Instagram"},"content":{"rendered":"\n

Depuis 2016, Instagram permet aux professionnels et entreprises de cr\u00e9er un compte sp\u00e9cifique, d\u00e9di\u00e9 Business.<\/p>\n\n\n\n

Facebook a rachet\u00e9 Instagram en 2012 pour pr\u00e8s d\u2019un milliard de dollars et propose une interface de gestion pour les pros, commune aux deux entit\u00e9s.<\/p>\n\n\n\n

Or, pour que la diff\u00e9rence avec un compte personnel ait un sens, Facebook, devenu Meta, propose un ensemble de services sp\u00e9cifiquement \u00e9tudi\u00e9s pour les entreprises. Statistiques (\u00ab insights \u00bb), planification de publication, publicit\u00e9\u2026 vous avez de quoi travailler votre communication social media<\/a>.<\/p>\n\n\n\n

Cette \u00e9volution fait partie du Business plan de Facebook, c\u2019est \u00e9galement ce qui va lui permettre de gagner en dynamisme et en revenus.<\/p>\n\n\n\n

Instagram est un r\u00e9seau social qui, par essence, repose sur le visuel. Photos en premier lieu mais aussi vid\u00e9os, de diff\u00e9rents formats. Aussi, un compte professionnel Instagram a pour but de servir de vitrine pour votre entreprise.<\/p>\n\n\n\n

Il doit \u00eatre repr\u00e9sentatif de votre activit\u00e9, de vos valeurs, de vos r\u00e9alisations, de votre actualit\u00e9 et de votre image. En outre, il doit inciter les utilisateurs \u00e0 passer \u00e0 l\u2019action. <\/p>\n\n\n\n

Pour cela, vous pouvez leur permettre de vous contacter directement en ajoutant vos coordonn\u00e9es. Cela constitue une excellente interface de relation client et de g\u00e9n\u00e9ration de leads. Vous pouvez \u00e9galement les envoyer vers votre site pour augmenter le trafic et obtenir plus de conversions.<\/p>\n\n\n\n

Comment optimiser votre compte Instagram pro ?<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Avant tout, vous devez d\u00e9terminer le r\u00f4le de votre compte professionnel Instagram.<\/p>\n\n\n\n

S\u2019agit-il de communication institutionnelle et d\u2019am\u00e9lioration de votre notori\u00e9t\u00e9? Ou bien a-t-il pour objectif d\u2019obtenir plus de leads ou d\u2019\u00eatre en contact direct avec vos clients?<\/p>\n\n\n\n

Les leviers fondamentaux sont en premier lieu les visuels et la qualit\u00e9 de vos publications ainsi que le rythme. En deuxi\u00e8me lieu, ce sont les call-to-action ou boutons d\u2019actions destin\u00e9s \u00e0 vos visiteurs. Votre mur de publication doit toujours \u00eatre fid\u00e8le \u00e0 votre entreprise et \u00e0 son image de marque.<\/p>\n\n\n\n

La coh\u00e9rence est la cl\u00e9.<\/p>\n\n\n\n

Pour cela, vous devez d\u00e9finir une politique \u00e9ditoriale et un calendrier de publication pour fournir \u00e0 vos utilisateurs des contenus esth\u00e9tiques et repr\u00e9sentatifs. De plus, il est utile, dans la zone de texte, d\u2019utiliser les \u201chashtag\u201d ou \u00e9tiquettes \u00e0 bon escient. En effet, elles sont tr\u00e8s utiles \u00e0 la visibilit\u00e9 de vos publications;<\/p>\n\n\n\n

Les call-to-actions doivent ensuite permettre des conversions, c\u2019est-\u00e0-dire la r\u00e9alisation d\u2019actions concr\u00e8tes (demande de devis, achat en ligne\u2026) qui vous sont utiles. Id\u00e9alement, vous redirigez vos utilisateurs vers votre site web vers des pages web appropri\u00e9es.<\/p>\n\n\n\n

Vous pouvez \u00e9galement avoir recours aux \u201cboosts\u201d, c\u2019est-\u00e0-dire la sponsorisation de vos contenus vers des cibles sp\u00e9cifiques d\u2019utilisateurs d\u2019Instagram. Pour aider \u00e0 doper votre visibilit\u00e9 via votre compte professionnel Instagram, Topymedia vous accompagne.<\/p>\n\n\n\n

De la r\u00e9flexion strat\u00e9gique \u00e0 la publication, nous sommes \u00e0 vos c\u00f4t\u00e9s.<\/p>\n","protected":false},"excerpt":{"rendered":"

Depuis 2016, Instagram permet aux professionnels et entreprises de cr\u00e9er un compte sp\u00e9cifique, d\u00e9di\u00e9 Business. Facebook a rachet\u00e9 Instagram en 2012 pour pr\u00e8s d\u2019un milliard de dollars et propose une interface de gestion pour les pros, commune aux deux entit\u00e9s. Or, pour que la diff\u00e9rence avec un compte personnel ait un sens, Facebook, devenu Meta, […]<\/p>\n","protected":false},"author":3,"featured_media":8990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[68,69,71,53,70,72],"class_list":["post-8988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils-communication","tag-comment-creer-un-compte-instagram-pro","tag-compte-instagram-professionnel","tag-creer-un-compte-instagram","tag-definir-sa-strategie","tag-developper-un-compte-instagram","tag-faire-connaitre-un-compte-instagram"],"acf":[],"yoast_head":"\nTout savoir sur le compte professionnel Instagram • Topymedia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webdev.topymedia.com\/refontetopymedia\/tout-savoir-sur-le-compte-professionnel-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tout savoir sur le compte professionnel Instagram • Topymedia\" \/>\n<meta property=\"og:description\" content=\"Depuis 2016, Instagram permet aux professionnels et entreprises de cr\u00e9er un compte sp\u00e9cifique, d\u00e9di\u00e9 Business. Facebook a rachet\u00e9 Instagram en 2012 pour pr\u00e8s d\u2019un milliard de dollars et propose une interface de gestion pour les pros, commune aux deux entit\u00e9s. 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