{"id":8927,"date":"2021-06-10T10:48:38","date_gmt":"2021-06-10T08:48:38","guid":{"rendered":"https:\/\/webdev.topymedia.com\/refontetopymedia\/?p=8927"},"modified":"2021-06-10T10:53:07","modified_gmt":"2021-06-10T08:53:07","slug":"le-retargeting-un-element-marketing-cle","status":"publish","type":"post","link":"https:\/\/webdev.topymedia.com\/refontetopymedia\/le-retargeting-un-element-marketing-cle\/","title":{"rendered":"Le retargeting\u00a0: un \u00e9l\u00e9ment marketing cl\u00e9"},"content":{"rendered":"\n<p>Sur le web, tomber sur une annonce publicitaire d\u2019un site d\u00e9j\u00e0 visit\u00e9, est fr\u00e9quent. Il s\u2019agit d\u2019une technique efficace\u00a0: le retargeting.\u00a0Am\u00e9liorer le ciblage, augmenter le taux de clics, am\u00e9liorer le taux de conversion\u2026 autant d\u2019actions promises par le retargeting.\u00a0<\/p>\n\n\n\n<p><strong>Quand peut-on identifier cette technique\u00a0?<\/strong><\/p>\n\n\n\n<p>Le retargeting repose sur un concept simple. L\u2019internaute est venu sur votre site mais ne s\u2019est pas converti (prise de contact, achat etc.). Plus tard, il surfe sur internet et au d\u00e9tour de sa navigation, il voit une banni\u00e8re l\u2019invitant \u00e0 revenir sur votre site.<br>Il s\u2019agit de la forme de retargeting la plus utilis\u00e9e. Elle repose sur le GDN pour \u00ab&nbsp;Google Display Network&nbsp;\u00bb, le r\u00e9seau de milliers de sites partenaires de Google sur lesquels vous \u00eates susceptibles d\u2019\u00eatre affich\u00e9. Ceci est une des formes la plus connue que peut prendre le retargeting, cependant, il en existe d\u2019autres.<\/p>\n\n\n\n<p><strong>Quel est l\u2019int\u00e9r\u00eat d\u2019utiliser cette technique\u00a0?<\/strong><\/p>\n\n\n\n<p>Vous avez beaucoup \u00e0 gagner \u00e0 faire du retargeting&nbsp;:<\/p>\n\n\n\n<p>La cible est plus qualitative, les taux de clic peuvent \u00eatre jusqu\u2019\u00e0 10 fois meilleurs, id\u00e9ale pour maximiser son ROI (retour sur investissement).<br>C\u2019est un levier pour faire revenir les internautes&nbsp;: 26% reviennent contre 8% sans remarketing selon Whishpond (agence sp\u00e9cialis\u00e9e dans l\u2019acquisition de clients).<br>Et enfin, vous restez mieux \u00e0 l\u2019esprit de l\u2019internaute&nbsp;!<\/p>\n\n\n\n<p>Les entreprises reportent de plus en plus leur budget sur du retargeting. Le ROI \u00e9tant central de nos jours, autant capitaliser sur les internautes qui ont le plus fort taux de conversion et que l\u2019on \u00ab&nbsp;connait&nbsp;\u00bb d\u00e9j\u00e0 \u00e0 travers leurs comportements et les pages visit\u00e9es.<\/p>\n\n\n\n<p>Vous souhaitez mettre en place ce service de marketing\u00a0? <a href=\"https:\/\/webdev.topymedia.com\/refontetopymedia\/services-communication\/accompagnement-en-communication\/\">Topymedia vous accompagne<\/a>, parlons-en\u00a0!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sur le web, tomber sur une annonce publicitaire d\u2019un site d\u00e9j\u00e0 visit\u00e9, est fr\u00e9quent. Il s\u2019agit d\u2019une technique efficace\u00a0: le retargeting.\u00a0Am\u00e9liorer le ciblage, augmenter le taux de clics, am\u00e9liorer le taux de conversion\u2026 autant d\u2019actions promises par le retargeting.\u00a0 Quand peut-on identifier cette technique\u00a0? Le retargeting repose sur un concept simple. L\u2019internaute est venu sur [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8928,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[59,58],"class_list":["post-8927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils-communication","tag-accompagnement-en-communication","tag-retargeting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le retargeting\u00a0: un \u00e9l\u00e9ment marketing cl\u00e9 &#8226; Topymedia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webdev.topymedia.com\/refontetopymedia\/le-retargeting-un-element-marketing-cle\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le retargeting\u00a0: un \u00e9l\u00e9ment marketing cl\u00e9 &#8226; Topymedia\" \/>\n<meta property=\"og:description\" content=\"Sur le web, tomber sur une annonce publicitaire d\u2019un site d\u00e9j\u00e0 visit\u00e9, est fr\u00e9quent. Il s\u2019agit d\u2019une technique efficace\u00a0: le retargeting.\u00a0Am\u00e9liorer le ciblage, augmenter le taux de clics, am\u00e9liorer le taux de conversion\u2026 autant d\u2019actions promises par le retargeting.\u00a0 Quand peut-on identifier cette technique\u00a0? Le retargeting repose sur un concept simple. 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