{"id":8412,"date":"2020-03-24T15:45:36","date_gmt":"2020-03-24T14:45:36","guid":{"rendered":"https:\/\/webdev.topymedia.com\/refontetopymedia\/?p=8412"},"modified":"2020-03-24T15:45:36","modified_gmt":"2020-03-24T14:45:36","slug":"face-a-la-crise-ne-vous-laissez-pas-emporter-par-lurgence","status":"publish","type":"post","link":"https:\/\/webdev.topymedia.com\/refontetopymedia\/face-a-la-crise-ne-vous-laissez-pas-emporter-par-lurgence\/","title":{"rendered":"Face \u00e0 la crise, ne vous laissez pas emporter par l\u2019urgence  !"},"content":{"rendered":"<p>La communication de crise n\u2019est jamais compatible avec la pr\u00e9cipitation. A l\u2019\u00e8re de l\u2019instantan\u00e9isation de la diffusion de l\u2019information et d\u2019une circulation continue des nouvelles concernant le coronavirus COVID-19, \u00e0 l\u2019\u00e8re du doute constant et de la fabrication massive de fakenews, veillez \u00e0 ne diffuser que des nouvelles informations v\u00e9rifi\u00e9es. <strong>Vos cibles doivent vous faire confiance. M\u00e9fiez vous des infos pressantes qui paraissent n\u00e9cessiter une diffusion urgente<\/strong> mais qui, au final, ne pourraient que contribuer \u00e0 alimenter la d\u00e9fiance \u00e0 l\u2019\u00e9gard de la communication institutionnelle.<br \/>\n<!--more--><br \/>\nM\u00eame si cela peut contribuer \u00e0 vous rassurer, <strong>ne spammez pas inutilement votre base de collaborateurs ou vos clients de mises \u00e0 jour<\/strong> sur lesquelles vous seriez contraints de revenir en les d\u00e9mettant. Vos clients ne doivent pas \u00eatre amen\u00e9s \u00e0 penser que votre v\u00e9rit\u00e9 aujourd\u2019hui ne sera plus celle de demain. Vos parties prenantes ne doivent pas non plus finir par ne plus vous lire ou vous \u00e9coutez. Leur attention n\u2019a jamais \u00e9t\u00e9 si pr\u00e9cieuse pour la continuit\u00e9 de votre activit\u00e9. <strong>Cette crise est l\u2019occasion de renforcer votre lien de confiance avec vos publics.<\/strong><\/p>\n<p>Le coronavirus COVID-19 a contraint tous mes clients \u00e0 repenser la fa\u00e7on dont ils organisaient leurs activit\u00e9s, \u00e0 renforcer leur fluidit\u00e9 et leur liquidit\u00e9. C\u2019est un atout incontestable pour l\u2019avenir. <strong>La communication de crise doit suivre ce mouvement \u00e9lastique d\u2019adaptation \u00e0 la crise combattue.<\/strong><\/p>\n<p><strong>La juste communication de crise peut faire la diff\u00e9rence entre les organisations qui r\u00e9ussiront \u00e0 survivre \u2013 m\u00eame \u00e0 prosp\u00e9rer \u2013 en temps de crise et celles qui seront contraintes \u00e0 s\u2019effondrer<\/strong> parce qu\u2019elles n\u2019auront pas su adapter leur communication de crise.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La communication de crise n\u2019est jamais compatible avec la pr\u00e9cipitation. A l\u2019\u00e8re de l\u2019instantan\u00e9isation de la diffusion de l\u2019information et d\u2019une circulation continue des nouvelles concernant le coronavirus COVID-19, \u00e0 l\u2019\u00e8re du doute constant et de la fabrication massive de fakenews, veillez \u00e0 ne diffuser que des nouvelles informations v\u00e9rifi\u00e9es. Vos cibles doivent vous faire [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8413,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[13,14,9,10,12],"class_list":["post-8412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils-communication","tag-communication-de-crise-coronavirus","tag-communication-de-crise-covid19","tag-communication-entreprise-covid-19","tag-communication-pme-coronavirus","tag-coronavirus-communication-entreprise"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Face \u00e0 la crise, ne vous laissez pas emporter par l\u2019urgence ! &#8226; Topymedia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webdev.topymedia.com\/refontetopymedia\/face-a-la-crise-ne-vous-laissez-pas-emporter-par-lurgence\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Face \u00e0 la crise, ne vous laissez pas emporter par l\u2019urgence ! &#8226; Topymedia\" \/>\n<meta property=\"og:description\" content=\"La communication de crise n\u2019est jamais compatible avec la pr\u00e9cipitation. A l\u2019\u00e8re de l\u2019instantan\u00e9isation de la diffusion de l\u2019information et d\u2019une circulation continue des nouvelles concernant le coronavirus COVID-19, \u00e0 l\u2019\u00e8re du doute constant et de la fabrication massive de fakenews, veillez \u00e0 ne diffuser que des nouvelles informations v\u00e9rifi\u00e9es. Vos cibles doivent vous faire [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webdev.topymedia.com\/refontetopymedia\/face-a-la-crise-ne-vous-laissez-pas-emporter-par-lurgence\/\" \/>\n<meta property=\"og:site_name\" content=\"Topymedia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/topymedia\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-24T14:45:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/webdev.topymedia.com\/refontetopymedia\/wp-content\/uploads\/2021\/04\/communication-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1536\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Aloha BORNEND\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aloha BORNEND\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/webdev.topymedia.com\\\/refontetopymedia\\\/face-a-la-crise-ne-vous-laissez-pas-emporter-par-lurgence\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/webdev.topymedia.com\\\/refontetopymedia\\\/face-a-la-crise-ne-vous-laissez-pas-emporter-par-lurgence\\\/\"},\"author\":{\"name\":\"Aloha BORNEND\",\"@id\":\"https:\\\/\\\/webdev.topymedia.com\\\/refontetopymedia\\\/#\\\/schema\\\/person\\\/f2b33fd90e595aefc79c0c66c84c7e77\"},\"headline\":\"Face \u00e0 la crise, ne vous laissez pas emporter par l\u2019urgence !\",\"datePublished\":\"2020-03-24T14:45:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/webdev.topymedia.com\\\/refontetopymedia\\\/face-a-la-crise-ne-vous-laissez-pas-emporter-par-lurgence\\\/\"},\"wordCount\":296,\"image\":{\"@id\":\"https:\\\/\\\/webdev.topymedia.com\\\/refontetopymedia\\\/face-a-la-crise-ne-vous-laissez-pas-emporter-par-lurgence\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"communication de crise coronavirus\",\"communication de crise covid19\",\"communication entreprise covid 19\",\"communication pme coronavirus\",\"coronavirus communication entreprise\"],\"articleSection\":[\"Conseils communication\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/webdev.topymedia.com\\\/refontetopymedia\\\/face-a-la-crise-ne-vous-laissez-pas-emporter-par-lurgence\\\/\",\"url\":\"https:\\\/\\\/webdev.topymedia.com\\\/refontetopymedia\\\/face-a-la-crise-ne-vous-laissez-pas-emporter-par-lurgence\\\/\",\"name\":\"Face \u00e0 la crise, ne vous laissez pas emporter par l\u2019urgence ! &#8226; Topymedia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/webdev.topymedia.com\\\/refontetopymedia\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/webdev.topymedia.com\\\/refontetopymedia\\\/face-a-la-crise-ne-vous-laissez-pas-emporter-par-lurgence\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/webdev.topymedia.com\\\/refontetopymedia\\\/face-a-la-crise-ne-vous-laissez-pas-emporter-par-lurgence\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2020-03-24T14:45:36+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/webdev.topymedia.com\\\/refontetopymedia\\\/#\\\/schema\\\/person\\\/f2b33fd90e595aefc79c0c66c84c7e77\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/webdev.topymedia.com\\\/refontetopymedia\\\/face-a-la-crise-ne-vous-laissez-pas-emporter-par-lurgence\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/webdev.topymedia.com\\\/refontetopymedia\\\/face-a-la-crise-ne-vous-laissez-pas-emporter-par-lurgence\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/webdev.topymedia.com\\\/refontetopymedia\\\/face-a-la-crise-ne-vous-laissez-pas-emporter-par-lurgence\\\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/webdev.topymedia.com\\\/refontetopymedia\\\/face-a-la-crise-ne-vous-laissez-pas-emporter-par-lurgence\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/webdev.topymedia.com\\\/refontetopymedia\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Face \u00e0 la crise, ne vous laissez pas emporter par l\u2019urgence !\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/webdev.topymedia.com\\\/refontetopymedia\\\/#website\",\"url\":\"https:\\\/\\\/webdev.topymedia.com\\\/refontetopymedia\\\/\",\"name\":\"Topymedia\",\"description\":\"Agence de communication - Bassin d&#039;Arcachon &amp; Bordeaux M\u00e9tropole\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/webdev.topymedia.com\\\/refontetopymedia\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/webdev.topymedia.com\\\/refontetopymedia\\\/#\\\/schema\\\/person\\\/f2b33fd90e595aefc79c0c66c84c7e77\",\"name\":\"Aloha BORNEND\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/220dcabbe8d844dadf7474882d480a98255677aa91df818323512e2576cf9308?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/220dcabbe8d844dadf7474882d480a98255677aa91df818323512e2576cf9308?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/220dcabbe8d844dadf7474882d480a98255677aa91df818323512e2576cf9308?s=96&d=mm&r=g\",\"caption\":\"Aloha BORNEND\"},\"url\":\"https:\\\/\\\/webdev.topymedia.com\\\/refontetopymedia\\\/author\\\/a-bornend\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Face \u00e0 la crise, ne vous laissez pas emporter par l\u2019urgence ! &#8226; Topymedia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/webdev.topymedia.com\/refontetopymedia\/face-a-la-crise-ne-vous-laissez-pas-emporter-par-lurgence\/","og_locale":"fr_FR","og_type":"article","og_title":"Face \u00e0 la crise, ne vous laissez pas emporter par l\u2019urgence ! &#8226; Topymedia","og_description":"La communication de crise n\u2019est jamais compatible avec la pr\u00e9cipitation. A l\u2019\u00e8re de l\u2019instantan\u00e9isation de la diffusion de l\u2019information et d\u2019une circulation continue des nouvelles concernant le coronavirus COVID-19, \u00e0 l\u2019\u00e8re du doute constant et de la fabrication massive de fakenews, veillez \u00e0 ne diffuser que des nouvelles informations v\u00e9rifi\u00e9es. Vos cibles doivent vous faire [&hellip;]","og_url":"https:\/\/webdev.topymedia.com\/refontetopymedia\/face-a-la-crise-ne-vous-laissez-pas-emporter-par-lurgence\/","og_site_name":"Topymedia","article_publisher":"https:\/\/www.facebook.com\/topymedia","article_published_time":"2020-03-24T14:45:36+00:00","og_image":[{"width":2560,"height":1536,"url":"https:\/\/webdev.topymedia.com\/refontetopymedia\/wp-content\/uploads\/2021\/04\/communication-scaled.jpeg","type":"image\/jpeg"}],"author":"Aloha BORNEND","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Aloha BORNEND","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/webdev.topymedia.com\/refontetopymedia\/face-a-la-crise-ne-vous-laissez-pas-emporter-par-lurgence\/#article","isPartOf":{"@id":"https:\/\/webdev.topymedia.com\/refontetopymedia\/face-a-la-crise-ne-vous-laissez-pas-emporter-par-lurgence\/"},"author":{"name":"Aloha BORNEND","@id":"https:\/\/webdev.topymedia.com\/refontetopymedia\/#\/schema\/person\/f2b33fd90e595aefc79c0c66c84c7e77"},"headline":"Face \u00e0 la crise, ne vous laissez pas emporter par l\u2019urgence !","datePublished":"2020-03-24T14:45:36+00:00","mainEntityOfPage":{"@id":"https:\/\/webdev.topymedia.com\/refontetopymedia\/face-a-la-crise-ne-vous-laissez-pas-emporter-par-lurgence\/"},"wordCount":296,"image":{"@id":"https:\/\/webdev.topymedia.com\/refontetopymedia\/face-a-la-crise-ne-vous-laissez-pas-emporter-par-lurgence\/#primaryimage"},"thumbnailUrl":"","keywords":["communication de crise coronavirus","communication de crise covid19","communication entreprise covid 19","communication pme coronavirus","coronavirus communication entreprise"],"articleSection":["Conseils communication"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/webdev.topymedia.com\/refontetopymedia\/face-a-la-crise-ne-vous-laissez-pas-emporter-par-lurgence\/","url":"https:\/\/webdev.topymedia.com\/refontetopymedia\/face-a-la-crise-ne-vous-laissez-pas-emporter-par-lurgence\/","name":"Face \u00e0 la crise, ne vous laissez pas emporter par l\u2019urgence ! &#8226; Topymedia","isPartOf":{"@id":"https:\/\/webdev.topymedia.com\/refontetopymedia\/#website"},"primaryImageOfPage":{"@id":"https:\/\/webdev.topymedia.com\/refontetopymedia\/face-a-la-crise-ne-vous-laissez-pas-emporter-par-lurgence\/#primaryimage"},"image":{"@id":"https:\/\/webdev.topymedia.com\/refontetopymedia\/face-a-la-crise-ne-vous-laissez-pas-emporter-par-lurgence\/#primaryimage"},"thumbnailUrl":"","datePublished":"2020-03-24T14:45:36+00:00","author":{"@id":"https:\/\/webdev.topymedia.com\/refontetopymedia\/#\/schema\/person\/f2b33fd90e595aefc79c0c66c84c7e77"},"breadcrumb":{"@id":"https:\/\/webdev.topymedia.com\/refontetopymedia\/face-a-la-crise-ne-vous-laissez-pas-emporter-par-lurgence\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/webdev.topymedia.com\/refontetopymedia\/face-a-la-crise-ne-vous-laissez-pas-emporter-par-lurgence\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/webdev.topymedia.com\/refontetopymedia\/face-a-la-crise-ne-vous-laissez-pas-emporter-par-lurgence\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/webdev.topymedia.com\/refontetopymedia\/face-a-la-crise-ne-vous-laissez-pas-emporter-par-lurgence\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/webdev.topymedia.com\/refontetopymedia\/"},{"@type":"ListItem","position":2,"name":"Face \u00e0 la crise, ne vous laissez pas emporter par l\u2019urgence !"}]},{"@type":"WebSite","@id":"https:\/\/webdev.topymedia.com\/refontetopymedia\/#website","url":"https:\/\/webdev.topymedia.com\/refontetopymedia\/","name":"Topymedia","description":"Agence de communication - Bassin d&#039;Arcachon &amp; Bordeaux M\u00e9tropole","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/webdev.topymedia.com\/refontetopymedia\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/webdev.topymedia.com\/refontetopymedia\/#\/schema\/person\/f2b33fd90e595aefc79c0c66c84c7e77","name":"Aloha BORNEND","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/220dcabbe8d844dadf7474882d480a98255677aa91df818323512e2576cf9308?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/220dcabbe8d844dadf7474882d480a98255677aa91df818323512e2576cf9308?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/220dcabbe8d844dadf7474882d480a98255677aa91df818323512e2576cf9308?s=96&d=mm&r=g","caption":"Aloha BORNEND"},"url":"https:\/\/webdev.topymedia.com\/refontetopymedia\/author\/a-bornend\/"}]}},"_links":{"self":[{"href":"https:\/\/webdev.topymedia.com\/refontetopymedia\/wp-json\/wp\/v2\/posts\/8412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webdev.topymedia.com\/refontetopymedia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webdev.topymedia.com\/refontetopymedia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webdev.topymedia.com\/refontetopymedia\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/webdev.topymedia.com\/refontetopymedia\/wp-json\/wp\/v2\/comments?post=8412"}],"version-history":[{"count":0,"href":"https:\/\/webdev.topymedia.com\/refontetopymedia\/wp-json\/wp\/v2\/posts\/8412\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webdev.topymedia.com\/refontetopymedia\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/webdev.topymedia.com\/refontetopymedia\/wp-json\/wp\/v2\/media?parent=8412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webdev.topymedia.com\/refontetopymedia\/wp-json\/wp\/v2\/categories?post=8412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webdev.topymedia.com\/refontetopymedia\/wp-json\/wp\/v2\/tags?post=8412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}